Explaining support for Donald Trump's presidential candidacy has become a key social-science challenge. An emerging literature highlights several important individual-level precursors of Trump support, including racial attitudes, sexism, and authoritarianism. In this report, we provide evidence for the role of a novel psychological factor: collective narcissism, an inflated, unrealistic view of the national ingroup's greatness contingent on external recognition. Using data from a recent national survey, we demonstrate that collective narcissism is a powerful predictor of 2016 presidential votes and evaluations of Trump, even after controlling for other variables known to predict candidate preferences in general and Trump support in particular.
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© The Author(s) 2018. Published by Oxford University Press on behalf of the American Association for Public Opinion Research. All rights reserved.