Chinese young generation’s perceptions and consumption of clothing for sustainability

Marilyn R DeLong, Juanjuan Wu, Zhenyu Jia, Laureen Gibson

Research output: Contribution to journalArticle

Abstract

This research explored the concept of sustainability related to the clothing practices of design students attending a university in Shanghai. Participants included 29 males and 36 female students who completed a survey about their wearing of specific clothing categories, their perceptions of the importance of the need for sustainability in the clothing they wear and sustainable practices regarding their clothing. Data were analysed, compared between the genders, and summarized. Within this context, students reported wearing their clothing a relatively short time while at the same time considering awareness of clothing sustainability important. Also, the students’ sustainable practices and strategies were found to be more geared towards care and use but neglecting purchase decisions and disposable methods. We postulated that Shanghai economy is influential as are the student’s expectations for gaining status through their clothing. These students’ views of sustainability and their clothing practices are important as they will become designers in the future and will play a leading role in the fields of applied arts.

Original languageEnglish (US)
Pages (from-to)329-342
Number of pages14
JournalFashion, Style and Popular Culture
Volume5
Issue number3
DOIs
StatePublished - Oct 1 2018

Fingerprint

Clothing
clothing
Sustainable development
sustainability
Students
student
Sustainability
Art
female student
Wear of materials
purchase
art
economy
university
gender
Research

Keywords

  • China
  • Clothing practices
  • Design students
  • Global markets
  • Shanghai
  • Sustainability

Cite this

Chinese young generation’s perceptions and consumption of clothing for sustainability. / DeLong, Marilyn R; Wu, Juanjuan; Jia, Zhenyu; Gibson, Laureen.

In: Fashion, Style and Popular Culture, Vol. 5, No. 3, 01.10.2018, p. 329-342.

Research output: Contribution to journalArticle

@article{dd5e9f4322274dfba2c3e1b20faac31d,
title = "Chinese young generation’s perceptions and consumption of clothing for sustainability",
abstract = "This research explored the concept of sustainability related to the clothing practices of design students attending a university in Shanghai. Participants included 29 males and 36 female students who completed a survey about their wearing of specific clothing categories, their perceptions of the importance of the need for sustainability in the clothing they wear and sustainable practices regarding their clothing. Data were analysed, compared between the genders, and summarized. Within this context, students reported wearing their clothing a relatively short time while at the same time considering awareness of clothing sustainability important. Also, the students’ sustainable practices and strategies were found to be more geared towards care and use but neglecting purchase decisions and disposable methods. We postulated that Shanghai economy is influential as are the student’s expectations for gaining status through their clothing. These students’ views of sustainability and their clothing practices are important as they will become designers in the future and will play a leading role in the fields of applied arts.",
keywords = "China, Clothing practices, Design students, Global markets, Shanghai, Sustainability",
author = "DeLong, {Marilyn R} and Juanjuan Wu and Zhenyu Jia and Laureen Gibson",
year = "2018",
month = "10",
day = "1",
doi = "10.1386/fspc.5.3.329_1",
language = "English (US)",
volume = "5",
pages = "329--342",
journal = "Fashion, Style and Popular Culture",
issn = "2050-0726",
publisher = "Intellect Ltd.",
number = "3",

}

TY - JOUR

T1 - Chinese young generation’s perceptions and consumption of clothing for sustainability

AU - DeLong, Marilyn R

AU - Wu, Juanjuan

AU - Jia, Zhenyu

AU - Gibson, Laureen

PY - 2018/10/1

Y1 - 2018/10/1

N2 - This research explored the concept of sustainability related to the clothing practices of design students attending a university in Shanghai. Participants included 29 males and 36 female students who completed a survey about their wearing of specific clothing categories, their perceptions of the importance of the need for sustainability in the clothing they wear and sustainable practices regarding their clothing. Data were analysed, compared between the genders, and summarized. Within this context, students reported wearing their clothing a relatively short time while at the same time considering awareness of clothing sustainability important. Also, the students’ sustainable practices and strategies were found to be more geared towards care and use but neglecting purchase decisions and disposable methods. We postulated that Shanghai economy is influential as are the student’s expectations for gaining status through their clothing. These students’ views of sustainability and their clothing practices are important as they will become designers in the future and will play a leading role in the fields of applied arts.

AB - This research explored the concept of sustainability related to the clothing practices of design students attending a university in Shanghai. Participants included 29 males and 36 female students who completed a survey about their wearing of specific clothing categories, their perceptions of the importance of the need for sustainability in the clothing they wear and sustainable practices regarding their clothing. Data were analysed, compared between the genders, and summarized. Within this context, students reported wearing their clothing a relatively short time while at the same time considering awareness of clothing sustainability important. Also, the students’ sustainable practices and strategies were found to be more geared towards care and use but neglecting purchase decisions and disposable methods. We postulated that Shanghai economy is influential as are the student’s expectations for gaining status through their clothing. These students’ views of sustainability and their clothing practices are important as they will become designers in the future and will play a leading role in the fields of applied arts.

KW - China

KW - Clothing practices

KW - Design students

KW - Global markets

KW - Shanghai

KW - Sustainability

UR - http://www.scopus.com/inward/record.url?scp=85053824234&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85053824234&partnerID=8YFLogxK

U2 - 10.1386/fspc.5.3.329_1

DO - 10.1386/fspc.5.3.329_1

M3 - Article

VL - 5

SP - 329

EP - 342

JO - Fashion, Style and Popular Culture

JF - Fashion, Style and Popular Culture

SN - 2050-0726

IS - 3

ER -