TY - JOUR
T1 - Children's use of perceptual cues in product categorization
AU - John, Deborah Roedder
AU - Sujan, Mita
PY - 1990
Y1 - 1990
N2 - This study examines how young children use perceptual cues in categorizing products. Specifically, we examine the notion that young children use perceptual cues in a more informed fashion than is generally assumed by traditional viewpoints on cognitive development. Data from the three age groups—four‐ and five‐year‐olds, six‐ and seven‐year‐olds, and adults—confirm that even young children can use perceptual cues in a manner that is diagnostic of product category membership and that this ability increases with age.
AB - This study examines how young children use perceptual cues in categorizing products. Specifically, we examine the notion that young children use perceptual cues in a more informed fashion than is generally assumed by traditional viewpoints on cognitive development. Data from the three age groups—four‐ and five‐year‐olds, six‐ and seven‐year‐olds, and adults—confirm that even young children can use perceptual cues in a manner that is diagnostic of product category membership and that this ability increases with age.
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U2 - 10.1002/mar.4220070404
DO - 10.1002/mar.4220070404
M3 - Article
AN - SCOPUS:84977540867
SN - 0742-6046
VL - 7
SP - 277
EP - 294
JO - Psychology & Marketing
JF - Psychology & Marketing
IS - 4
ER -