Charity sport event participants and fundraising: An examination of constraints and negotiation strategies

Kevin Filo, David Fechner, Yuhei Inoue

Research output: Contribution to journalArticlepeer-review

23 Scopus citations


Charity sport events provide participants with a meaningful event experience, and the opportunity to support a charitable cause is a critical component of this experience. This opportunity often involves fundraising, either as a requirement of event participation or as an option to supplement registration. However, fundraising as part of charity sport event participation is a difficult task. In the current research, the authors examine the challenges faced by charity sport event participants in soliciting donations, and the effort made to overcome these challenges. Constraint negotiation served as a theoretical framework to guide this examination. Semi-structured interviews (N = 27) were conducted with Triathlon Pink participants to discuss their fundraising process and their attitudes towards fundraising. Four constraints were revealed: lack of receptivity among potential donors, perceived lack of money from potential donors, discomfort in asking, and lack of time. These constraints were negotiated through three strategies: narrative, prizes and incentives, and emphasising that any bit helps. Based upon the themes uncovered, charity sport event managers can implement increased education of fundraisers and point of sale donations within the registration process.

Original languageEnglish (US)
Pages (from-to)387-400
Number of pages14
JournalSport Management Review
Issue number3
StatePublished - Jun 2020

Bibliographical note

Publisher Copyright:
© 2019 Sport Management Association of Australia and New Zealand


  • Charity sport events
  • Constraint negotiation
  • Constraints
  • Fundraising


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