Causes and consequences of price premiums

Akshay Rao, Kent B. Monroe

Research output: Contribution to journalArticle

81 Citations (Scopus)

Abstract

Existing literature that argues for the prevalence of price premiums is examined. An evaluation of an extant model identifies several possible boundary conditions that limit the applicability of the model. A set of propositions is developed based on these boundary conditions, linking buyer, seller, and market factors to the magnitude of price premiums that should be available. Alternative means for empirical testing of the propositions are offered, and some implications and applications of this line of thinking for pricing and brand management are described.

Original languageEnglish (US)
Pages (from-to)511-535
Number of pages25
JournalJournal of Business
Volume69
Issue number4
DOIs
StatePublished - Oct 1 1996

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Proposition
Boundary conditions
Linking
Pricing
Testing
Line
Alternatives
Evaluation
Model
Price premium
Market
Brand management
Seller
Market factors
Buyers

Cite this

Causes and consequences of price premiums. / Rao, Akshay; Monroe, Kent B.

In: Journal of Business, Vol. 69, No. 4, 01.10.1996, p. 511-535.

Research output: Contribution to journalArticle

Rao, Akshay ; Monroe, Kent B. / Causes and consequences of price premiums. In: Journal of Business. 1996 ; Vol. 69, No. 4. pp. 511-535.
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