'Carrying a bag'? Memoirs of an IBM salesman, 1974-1981

James W. Cortada

Research output: Contribution to journalArticlepeer-review

5 Scopus citations


This article is the memoir of an IBM salesman working in the Data Processing Division, 1974-1981. This was a Golden Age for account management, sales of mainframes, all during the period of IBM's antitrust suit. The author provides insights into the operations and culture of IBM's sales history.

Original languageEnglish (US)
Article number6617634
Pages (from-to)32-47
Number of pages16
JournalIEEE Annals of the History of Computing
Issue number4
StatePublished - Oct 2013
Externally publishedYes


  • 4300s
  • IBM Data Processing Division
  • IBM marketing representative
  • IBM sales plan
  • System 370
  • branch offices
  • field engineers
  • systems engineers


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