Keyphrases
Small Business
100%
Retailers
100%
Data Analytics
100%
Analytic Adoption
100%
Small-sized
100%
COVID-19 Pandemic
28%
Macroeconomics
14%
Environmental Factors
14%
Market Trends
14%
Human Resources
14%
Training Resources
14%
Technological Factors
14%
Depth Interviews
14%
Organizational Challenges
14%
Technological Challenges
14%
Organizational Factors
14%
Firm Size
14%
Adoption Process
14%
Retail Industry
14%
Strategic Decision Making
14%
Dynamic Markets
14%
Marketing Tools
14%
Industry Trends
14%
Firm Management
14%
Top Management Support
14%
Consumer Industry
14%
Small Business Owners
14%
Sales Trends
14%
Trend Forecast
14%
Technology-organization-environment Framework
14%
Implementation Status
14%
Changing Consumer Behavior
14%
COVID-19 Dynamics
14%
Decision Optimization
14%
SME Research
14%
Lack of Time
14%
Behaviour Trends
14%
Data Analytics Tools
14%
Computer Science
Data Analytics
100%
Small Business
100%
Analytics Tool
12%
Retail Industry
12%
Technology Organization
12%
Influential Factor
12%
Stepping Stone
12%
Top Management Support
12%
Decision-Making
12%
Data Understanding
12%
Human Resources
12%
Social Sciences
Data Analytics
100%
COVID 19 Epidemic
25%
USA
12%
Consumer Behavior
12%
Sales
12%
Human Resources
12%
Macroeconomics
12%
In-Depth Interview
12%
Strategic Decision Making
12%
Small Business Owner
12%
Trend Forecast
12%
Environmental Factor
12%
Technology Organization Environment Framework
12%
Economics, Econometrics and Finance
Data Analytics
100%
Specific Industry
25%
Macroeconomics
12%
Human Resources
12%
SME
12%
Consumer Attitude
12%