In support of EURAM's vision of 'building a community of engaged scholars', I propose undertaking indigenous research in diverse European countries and cultures. I begin by recognizing the importance of indigenous research not only for developing an understanding of, and identity with, context-specific management issues and problems in local European countries, but also for advancing general theoretical knowledge across cultural boundaries. Challenging to undertake, I propose a method of engaged scholarship for conducting indigenous research.
- European management knowledge
- engaged scholarship
- indigenous research