Brother, can you spare a pizza? Engagement after requests for tangible assistance

Zachary J. Sheffler, Mani R Subramani

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

Given the rise in the sharing economy, the effect of tangible assistance on community participation is a relevant topic. Using the social media site Reddit.com's sub forum Random Acts of Pizza, we investigate the effect of the receipt of altruism in the form of tangible goods rather than information or intangible assistance. We find evidence that the receipt of tangible assistance increases the normative adherence of users, the amount of participation, and the breadth of participation across the wider site.

Original languageEnglish (US)
Title of host publicationAMCIS 2016
Subtitle of host publicationSurfing the IT Innovation Wave - 22nd Americas Conference on Information Systems
PublisherAssociation for Information Systems
StatePublished - 2016
Event22nd Americas Conference on Information Systems: Surfing the IT Innovation Wave, AMCIS 2016 - San Diego, United States
Duration: Aug 11 2016Aug 14 2016

Other

Other22nd Americas Conference on Information Systems: Surfing the IT Innovation Wave, AMCIS 2016
Country/TerritoryUnited States
CitySan Diego
Period8/11/168/14/16

Bibliographical note

Publisher Copyright:
© 2016 Association for Information Systems. All rights reserved.

Cite this