Given the rise in the sharing economy, the effect of tangible assistance on community participation is a relevant topic. Using the social media site Reddit.com's sub forum Random Acts of Pizza, we investigate the effect of the receipt of altruism in the form of tangible goods rather than information or intangible assistance. We find evidence that the receipt of tangible assistance increases the normative adherence of users, the amount of participation, and the breadth of participation across the wider site.
|Original language||English (US)|
|Title of host publication||AMCIS 2016|
|Subtitle of host publication||Surfing the IT Innovation Wave - 22nd Americas Conference on Information Systems|
|Publisher||Association for Information Systems|
|State||Published - 2016|
|Event||22nd Americas Conference on Information Systems: Surfing the IT Innovation Wave, AMCIS 2016 - San Diego, United States|
Duration: Aug 11 2016 → Aug 14 2016
|Other||22nd Americas Conference on Information Systems: Surfing the IT Innovation Wave, AMCIS 2016|
|Period||8/11/16 → 8/14/16|
Bibliographical notePublisher Copyright:
© 2016 Association for Information Systems. All rights reserved.