Bringing relationships into consumer decision-making

Research output: Contribution to journalArticle

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Abstract

The primary purpose of our target article was to stimulate further interest in and research on consumer decision-making in close relationships. In this response, we discuss some of the major comments provided by each set of commentators by highlighting their main points, clarifying some misconceptions, and explaining why our dyadic framework is a logical starting-point for research on how relationships affect consumer decisions.

Original languageEnglish (US)
Pages (from-to)329-331
Number of pages3
JournalJournal of Consumer Psychology
Volume22
Issue number3
DOIs
StatePublished - Jul 1 2012

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Keywords

  • APIM (Actor-Partner Interdependence Model)
  • Attitudes
  • Consumer behavior
  • Relationships

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