Brand personality in sport: Dimension Analysis and General Scale Development

J. Braunstein, Stephen Ross

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)8-16
JournalSport Marketing Quarterly
Volume19
StatePublished - 2010

Cite this

Brand personality in sport: Dimension Analysis and General Scale Development. / Braunstein, J.; Ross, Stephen.

In: Sport Marketing Quarterly, Vol. 19, 2010, p. 8-16.

Research output: Contribution to journalArticle

@article{9b9b8289b897426fa286d8a1f276e5d3,
title = "Brand personality in sport: Dimension Analysis and General Scale Development",
author = "J. Braunstein and Stephen Ross",
year = "2010",
language = "English",
volume = "19",
pages = "8--16",
journal = "Sport Marketing Quarterly",

}

TY - JOUR

T1 - Brand personality in sport: Dimension Analysis and General Scale Development

AU - Braunstein, J.

AU - Ross, Stephen

PY - 2010

Y1 - 2010

M3 - Article

VL - 19

SP - 8

EP - 16

JO - Sport Marketing Quarterly

JF - Sport Marketing Quarterly

ER -