Brand equity in a tourism destination

Keyphrases

• Tourism Destination 100%
• Brand Equity 100%
• Marketing Strategy 66%
• Destination Brand Equity 66%
• Unique Characteristics 33%
• Destination Image 33%
• Tourists 33%
• Marketing Science 33%
• Image Studies 33%
• Destination Branding 33%
• Destination Marketing 33%
• Remuneration 33%
• Product Value 33%
• Destination Sustainability 33%
• Simple Return 33%

Social Sciences

• Tourism 100%
• Brand Equity 100%
• Marketing Strategy 40%
• Destination Image 20%
• Destination Marketing 20%