Brand dilution effects on franchises

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	951-952
Number of pages	2
Journal	Advances in Consumer Research
Volume	36
State	Published - Dec 1 2009

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@article{086022a415c1440fab5af1025da2104d,

title = "Brand dilution effects on franchises",

author = "Noelle Nelson and Barbara Loken and Christine Bennett",

year = "2009",

month = dec,

day = "1",

language = "English (US)",

volume = "36",

pages = "951--952",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Association for Consumer Research",

}

TY - JOUR

T1 - Brand dilution effects on franchises

AU - Nelson, Noelle

AU - Loken, Barbara

AU - Bennett, Christine

PY - 2009/12/1

Y1 - 2009/12/1

UR - https://www.scopus.com/pages/publications/80052859644

UR - https://www.scopus.com/pages/publications/80052859644#tab=citedBy

M3 - Article

AN - SCOPUS:80052859644

SN - 0098-9258

VL - 36

SP - 951

EP - 952

JO - Advances in Consumer Research

JF - Advances in Consumer Research

ER -