Original language | English (US) |
---|---|
Pages (from-to) | 951-952 |
Number of pages | 2 |
Journal | Advances in Consumer Research |
Volume | 36 |
State | Published - Dec 1 2009 |
Brand dilution effects on franchises
Noelle Nelson, Barbara Loken, Christine Bennett
Research output: Contribution to journal › Article › peer-review
2
Scopus
citations