Brand dilution effects on franchises

Noelle Nelson, Barbara Loken, Christine Bennett

Research output: Contribution to journalArticle

1 Scopus citations
Original languageEnglish (US)
Pages (from-to)951-952
Number of pages2
JournalAdvances in Consumer Research
Volume36
StatePublished - Dec 1 2009

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Nelson, N., Loken, B., & Bennett, C. (2009). Brand dilution effects on franchises. Advances in Consumer Research, 36, 951-952.