Blogging as a journalistic practice: A model linking perception, motivation, and behavior

Homero Gil De Zúñiga, Seth C. Lewis, Amber Willard, Sebastian Valenzuela, Kook Lee Jae Kook Lee, Brian Baresch

Research output: Contribution to journalArticle

33 Scopus citations

Abstract

As blogs have become a fixture in today's media environment, growing in number and influence in political communication and (mass) media discourse, research on the subject has proliferated, often emphasizing the high-profile conflicts and controversies at the intersection of blogging and journalism. Less examined, however, is the psychology of everyday citizen bloggers in this context. In studying a randomized sample of US bloggers, we attempt to puzzle out these questions: to what extent do bloggers (1) perceive their work as a form of journalism, and how might such a perception influence (2) their motivations for posting and (3) the topics around which they blog? Most critically, (4) this article constructs a model by which all these antecedents predict whether bloggers behave like professional journalists. Results indicate that bloggers who see their work as a form of journalism are more inclined to inform and influence readers, write about public affairs, and behave as a more traditional journalist.

Original languageEnglish (US)
Pages (from-to)586-606
Number of pages21
JournalJournalism
Volume12
Issue number5
DOIs
StatePublished - Jul 1 2011

Keywords

  • blogging
  • journalists
  • motivation
  • participatory media
  • psychology

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    Gil De Zúñiga, H., Lewis, S. C., Willard, A., Valenzuela, S., Jae Kook Lee, K. L., & Baresch, B. (2011). Blogging as a journalistic practice: A model linking perception, motivation, and behavior. Journalism, 12(5), 586-606. https://doi.org/10.1177/1464884910388230