Beliefs about E-cigarettes: A focus group study with college students

Sherri J Katz, Meghan Erkinnen, Bruce Lindgren, Dorothy K Hatsukami

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

Objectives: In this study, we consider how best to prevent recreational uptake of e-cigarettes among tobacco nonusers; it is important to investigate the underlying beliefs that young adults have about e-cigarettes and package elements. Methods: Using the focus group method of belief elicitation, we explore underlying belief structures that undergraduate students at a large Midwestern public university have about e-cigarettes. Beliefs are analyzed using the constant-comparative approach and categorized using the theory of planned behavior. Results: Participants describe a dual view, wherein e-cigarettes are a cool and causal item to use at a party, while holding a negative stigma toward everyday use. They acknowledged confusion over nicotine and focused on the flavors and smoke tricks as attractions to the product. In response to package elements, participants describe the flavors and modified risk statement as undermining the health warning. Conclusions: Findings suggest it may be useful to supplement the required warning labels with a public education campaign that improves understanding of nicotine and to regulate the amount of nicotine permissible in e-cigarettes in order to prevent addiction in recreational users, while at the same time supporting use of the product for smoking cessation.

Original languageEnglish (US)
Pages (from-to)76-87
Number of pages12
JournalAmerican Journal of Health Behavior
Volume43
Issue number1
DOIs
StatePublished - Jan 1 2019

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study group
Focus Groups
Tobacco Products
nicotine
Students
Nicotine
student
Tobacco Use Cessation Products
public education
addiction
supplement
young adult
smoking
Smoke
campaign
Tobacco
Young Adult
Electronic Cigarettes
university
Education

Keywords

  • Belief elicitation
  • E-cigarettes
  • Theory of planned behavior
  • Warning labels

PubMed: MeSH publication types

  • Journal Article
  • Research Support, U.S. Gov't, P.H.S.
  • Research Support, Non-U.S. Gov't
  • Research Support, N.I.H., Extramural

Cite this

Beliefs about E-cigarettes : A focus group study with college students. / Katz, Sherri J; Erkinnen, Meghan; Lindgren, Bruce; Hatsukami, Dorothy K.

In: American Journal of Health Behavior, Vol. 43, No. 1, 01.01.2019, p. 76-87.

Research output: Contribution to journalArticle

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