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Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research

  • Robert J. Meyer
  • , Joachim Vosgerau
  • , Vishal Singh
  • , Joel E. Urbany
  • , Gal Zauberman
  • , Michael I. Norton
  • , Tony H. Cui
  • , Brian T. Ratchford
  • , Alessandro Acquisti
  • , David R. Bell
  • , Barbara E. Kahn

Research output: Contribution to journal › Article › peer-review

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