Baby boomers’ online shopping intentions: An integrated model of the Technology Acceptance Model and Theory of Planned Behavior

Sanga Song; Juanjuan Wu; Marylin J. Bruin

Baby boomers’ online shopping intentions: An integrated model of the Technology Acceptance Model and Theory of Planned Behavior

Sanga Song, Juanjuan Wu, Marylin J. Bruin

Retail Merchandising

Research output: Contribution to conference › Paper › peer-review

Original language	English (US)
State	Published - Mar 2017
Event	2017 American Collegiate Retailing Association (ACRA) Annual Conference - Minneapolis, MN, United States Duration: Mar 29 2017 → Apr 1 2017

Conference

Conference	2017 American Collegiate Retailing Association (ACRA) Annual Conference
Country/Territory	United States
City	Minneapolis, MN
Period	3/29/17 → 4/1/17

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Baby boomers’ online shopping intentions: An integrated model of the Technology Acceptance Model and Theory of Planned Behavior. / Song, Sanga; Wu, Juanjuan; Bruin, Marylin J.
2017. Paper presented at 2017 American Collegiate Retailing Association (ACRA) Annual Conference , Minneapolis, MN, Minnesota, United States.

Research output: Contribution to conference › Paper › peer-review

@conference{062f21a01aa146ed9789b5b81968b5e9,

title = "Baby boomers{\textquoteright} online shopping intentions: An integrated model of the Technology Acceptance Model and Theory of Planned Behavior",

author = "Sanga Song and Juanjuan Wu and Bruin, {Marylin J.}",

year = "2017",

month = mar,

language = "English (US)",

note = "2017 American Collegiate Retailing Association (ACRA) Annual Conference ; Conference date: 29-03-2017 Through 01-04-2017",

}