Automatic Personalization Based on Web Usage Mining

Bamshad Mobasher, Robert Cooley, Jaideep Srivastava

Research output: Contribution to journalArticlepeer-review

799 Scopus citations


Web usage mining can help improve the scalability, accuracy, and flexibility of recommender systems.

Original languageEnglish (US)
Pages (from-to)142-151
Number of pages10
JournalCommunications of the ACM
Issue number8
StatePublished - Aug 2000

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