Audience involvement: The role of social media in web usability

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper shares preliminary findings from a case study involving the intersection of social media, web usability, and the rhetorical concept of audience. Specifically, this case study examines social media responses to a high-stakes public library website launch to gain insights about audience user characteristics. The case demonstrated ways that social media can serve as another feedback channel to inform usability evaluations of websites. In addition, social media responses demonstrated audience in an active, participatory fashion, signaling a shift in how audience has been traditionally depicted in rhetorical scholarship.

Original languageEnglish (US)
Title of host publication2017 IEEE International Professional Communication Conference, ProComm 2017
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781509030422
DOIs
StatePublished - Aug 21 2017
Event2017 IEEE International Professional Communication Conference, ProComm 2017 - Madison, United States
Duration: Jul 23 2017Jul 26 2017

Publication series

NameIEEE International Professional Communication Conference
ISSN (Print)2158-091X
ISSN (Electronic)2158-1002

Other

Other2017 IEEE International Professional Communication Conference, ProComm 2017
CountryUnited States
CityMadison
Period7/23/177/26/17

Keywords

  • Audience
  • rhetoric
  • social media
  • usability
  • web usability
  • websites

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