Attention to Social Media Ads: The Role of Consumer Recommendations and Smartphones

Keyphrases

• Social Media 100%
• Smartphone 100%
• Social Media Advertisements 100%
• Consumer Recommendations 100%
• Desktop 33%
• Personal Computer 33%
• Relative Effect 33%
• Advertising Strategy 33%
• Attention Level 33%
• Exposure Situations 33%
• Ecological Validity 33%
• News Feed 33%
• Social Media Advertising 33%
• Eye-tracking Study 33%
• Realistic Exposure 33%
• Social Media Research 33%
• Engagement Index 33%
• Mobile Eye-trackers 33%
• Dynamic Exposure 33%
• Social Media Effects 33%
• Social Media Feeds 33%

Psychology

• Self-Report 100%
• Eye-Tracking 100%
• Mobile Phones 100%