An evaluation was made of the associations between self-reported health conscious consumerism, body-mass index (BMI), and consumer beliefs, attitudes, intentions, and behaviors regarding sustainably produced foods. Self-administered surveys were completed by adult consumers (n = 550) in three metropolitan Minnesota grocery stores. Selected demographic and psychographic differences between health conscious consumers and non-health conscious consumers were evaluated. Compared to non-health conscious consumers, health conscious consumers were more likely to be female, older, more educated, higher income earners, more active, healthier, and possess a healthier body mass index. They also held more supportive beliefs, attitudes, and intentions with regard to sustainably produced foods. In conclusion, some consumers are interested in supporting sustainable production practices and their support may be linked to improved personal, environmental, and community health.
Bibliographical noteFunding Information:
The authors would like to thank the all of the consumers for taking the time to complete the surveys and participating grocery stores for their cooperation. Additionally, this project was funded by the Minnesota Institute for Sustainable Agriculture, the Midwest Food Alliance, and the Agricultural Experiment Station of the University of Minnesota.
- Alternative agriculture
- Food choice
- Sustainable agriculture