Assessing the Impact of Conflicting Health Warning Information on Intentions to Use E-Cigarettes -An Application of the Heuristic-Systematic Model

Sherri J Katz, Meghan Erkkinen, Bruce Lindgren, Dorothy K Hatsukami

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

The purpose of this study is to determine how nonsmokers perceive conflicting information when a modified risk statement is included along with a warning label on e-cigarette packages. We propose an application of the heuristic-systematic model to test whether this conflicting information leads to more or less active processing. As part of a larger inquiry into e-cigarette labeling, we present an experiment (n = 303) in which we test this model with nonsmokers, measuring ambiguity perceptions, counter-arguing, reduced effectiveness of the message, and behavioral intentions. Results demonstrate that the addition of a modified risk statement on the package with the warning label increases ambiguity perceptions which can lead to reduced effectiveness of warning labels and reduced behavioral intentions to avoid using e-cigarettes among nonsmokers. While the systematic and heuristic pathways are both explanatory, heuristic processing provides the better fit.

Original languageEnglish (US)
Pages (from-to)874-885
Number of pages12
JournalJournal of Health Communication
Volume23
Issue number10-11
DOIs
StatePublished - Nov 2 2018

Fingerprint

Tobacco Products
Labels
heuristics
Health
health
Processing
Labeling
experiment
Heuristics
Electronic Cigarettes
Experiments

PubMed: MeSH publication types

  • Journal Article
  • Research Support, Non-U.S. Gov't
  • Research Support, U.S. Gov't, P.H.S.
  • Research Support, N.I.H., Extramural

Cite this

@article{e88210cdfa0c4c6994c17216b73fdd51,
title = "Assessing the Impact of Conflicting Health Warning Information on Intentions to Use E-Cigarettes -An Application of the Heuristic-Systematic Model",
abstract = "The purpose of this study is to determine how nonsmokers perceive conflicting information when a modified risk statement is included along with a warning label on e-cigarette packages. We propose an application of the heuristic-systematic model to test whether this conflicting information leads to more or less active processing. As part of a larger inquiry into e-cigarette labeling, we present an experiment (n = 303) in which we test this model with nonsmokers, measuring ambiguity perceptions, counter-arguing, reduced effectiveness of the message, and behavioral intentions. Results demonstrate that the addition of a modified risk statement on the package with the warning label increases ambiguity perceptions which can lead to reduced effectiveness of warning labels and reduced behavioral intentions to avoid using e-cigarettes among nonsmokers. While the systematic and heuristic pathways are both explanatory, heuristic processing provides the better fit.",
author = "Katz, {Sherri J} and Meghan Erkkinen and Bruce Lindgren and Hatsukami, {Dorothy K}",
year = "2018",
month = "11",
day = "2",
doi = "10.1080/10810730.2018.1533052",
language = "English (US)",
volume = "23",
pages = "874--885",
journal = "Journal of Health Communication",
issn = "1081-0730",
publisher = "Taylor and Francis Ltd.",
number = "10-11",

}

TY - JOUR

T1 - Assessing the Impact of Conflicting Health Warning Information on Intentions to Use E-Cigarettes -An Application of the Heuristic-Systematic Model

AU - Katz, Sherri J

AU - Erkkinen, Meghan

AU - Lindgren, Bruce

AU - Hatsukami, Dorothy K

PY - 2018/11/2

Y1 - 2018/11/2

N2 - The purpose of this study is to determine how nonsmokers perceive conflicting information when a modified risk statement is included along with a warning label on e-cigarette packages. We propose an application of the heuristic-systematic model to test whether this conflicting information leads to more or less active processing. As part of a larger inquiry into e-cigarette labeling, we present an experiment (n = 303) in which we test this model with nonsmokers, measuring ambiguity perceptions, counter-arguing, reduced effectiveness of the message, and behavioral intentions. Results demonstrate that the addition of a modified risk statement on the package with the warning label increases ambiguity perceptions which can lead to reduced effectiveness of warning labels and reduced behavioral intentions to avoid using e-cigarettes among nonsmokers. While the systematic and heuristic pathways are both explanatory, heuristic processing provides the better fit.

AB - The purpose of this study is to determine how nonsmokers perceive conflicting information when a modified risk statement is included along with a warning label on e-cigarette packages. We propose an application of the heuristic-systematic model to test whether this conflicting information leads to more or less active processing. As part of a larger inquiry into e-cigarette labeling, we present an experiment (n = 303) in which we test this model with nonsmokers, measuring ambiguity perceptions, counter-arguing, reduced effectiveness of the message, and behavioral intentions. Results demonstrate that the addition of a modified risk statement on the package with the warning label increases ambiguity perceptions which can lead to reduced effectiveness of warning labels and reduced behavioral intentions to avoid using e-cigarettes among nonsmokers. While the systematic and heuristic pathways are both explanatory, heuristic processing provides the better fit.

UR - http://www.scopus.com/inward/record.url?scp=85055418854&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85055418854&partnerID=8YFLogxK

U2 - 10.1080/10810730.2018.1533052

DO - 10.1080/10810730.2018.1533052

M3 - Article

C2 - 30358500

AN - SCOPUS:85055418854

VL - 23

SP - 874

EP - 885

JO - Journal of Health Communication

JF - Journal of Health Communication

SN - 1081-0730

IS - 10-11

ER -