TY - JOUR
T1 - Assessing the Impact of Conflicting Health Warning Information on Intentions to Use E-Cigarettes -An Application of the Heuristic-Systematic Model
AU - Katz, Sherri Jean
AU - Erkkinen, Meghan
AU - Lindgren, Bruce
AU - Hatsukami, Dorothy
N1 - Publisher Copyright:
©, Copyright © Taylor & Francis Group, LLC.
PY - 2018/11/2
Y1 - 2018/11/2
N2 - The purpose of this study is to determine how nonsmokers perceive conflicting information when a modified risk statement is included along with a warning label on e-cigarette packages. We propose an application of the heuristic-systematic model to test whether this conflicting information leads to more or less active processing. As part of a larger inquiry into e-cigarette labeling, we present an experiment (n = 303) in which we test this model with nonsmokers, measuring ambiguity perceptions, counter-arguing, reduced effectiveness of the message, and behavioral intentions. Results demonstrate that the addition of a modified risk statement on the package with the warning label increases ambiguity perceptions which can lead to reduced effectiveness of warning labels and reduced behavioral intentions to avoid using e-cigarettes among nonsmokers. While the systematic and heuristic pathways are both explanatory, heuristic processing provides the better fit.
AB - The purpose of this study is to determine how nonsmokers perceive conflicting information when a modified risk statement is included along with a warning label on e-cigarette packages. We propose an application of the heuristic-systematic model to test whether this conflicting information leads to more or less active processing. As part of a larger inquiry into e-cigarette labeling, we present an experiment (n = 303) in which we test this model with nonsmokers, measuring ambiguity perceptions, counter-arguing, reduced effectiveness of the message, and behavioral intentions. Results demonstrate that the addition of a modified risk statement on the package with the warning label increases ambiguity perceptions which can lead to reduced effectiveness of warning labels and reduced behavioral intentions to avoid using e-cigarettes among nonsmokers. While the systematic and heuristic pathways are both explanatory, heuristic processing provides the better fit.
UR - http://www.scopus.com/inward/record.url?scp=85055418854&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85055418854&partnerID=8YFLogxK
U2 - 10.1080/10810730.2018.1533052
DO - 10.1080/10810730.2018.1533052
M3 - Article
C2 - 30358500
AN - SCOPUS:85055418854
SN - 1081-0730
VL - 23
SP - 874
EP - 885
JO - Journal of Health Communication
JF - Journal of Health Communication
IS - 10-11
ER -