Assessing brand associations for intercollegiate ice hockey

Stephen Ross, H. Bang, S. Lee

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)106-114
JournalSport Marketing Quarterly
Volume16
StatePublished - 2007

Cite this

Assessing brand associations for intercollegiate ice hockey. / Ross, Stephen; Bang, H.; Lee, S.

In: Sport Marketing Quarterly, Vol. 16, 2007, p. 106-114.

Research output: Contribution to journalArticle

Ross, S, Bang, H & Lee, S 2007, 'Assessing brand associations for intercollegiate ice hockey', Sport Marketing Quarterly, vol. 16, pp. 106-114.
Ross, Stephen ; Bang, H. ; Lee, S. / Assessing brand associations for intercollegiate ice hockey. In: Sport Marketing Quarterly. 2007 ; Vol. 16. pp. 106-114.
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