Aristotle's anxiety: Choosing among methods to study choice

Research output: Contribution to journalComment/debate

2 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)20-24
Number of pages5
JournalJournal of Marketing Research
Volume46
Issue number1
StatePublished - Feb 1 2009

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Aristotle's anxiety : Choosing among methods to study choice. / Hedgcock, William; Rao, Akshay R.

In: Journal of Marketing Research, Vol. 46, No. 1, 01.02.2009, p. 20-24.

Research output: Contribution to journalComment/debate

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