Applications of agency theory in B2B marketing: Review and future directions

Ranjan Banerjee, Mark Bergen, Shantanu Dutta, Sourav Ray

Research output: Chapter in Book/Report/Conference proceeding › Chapter

8 Scopus citations

Original language	English (US)
Title of host publication	Handbook of Business-to-Business Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	41-53
Number of pages	13
ISBN (Print)	9781849801423
DOIs	https://doi.org/10.4337/9781781002445.00011
State	Published - 2012

Publisher link

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