Applications of agency theory in B2B marketing: Review and future directions

Ranjan Banerjee, Mark Bergen, Shantanu Dutta, Sourav Ray

Research output: Chapter in Book/Report/Conference proceedingChapter

8 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Business-to-Business Marketing
PublisherEdward Elgar Publishing Ltd.
Number of pages13
ISBN (Print)9781849801423
StatePublished - 2012

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