Another materialist rhetoric

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Abstract

This paper argues for a new materialism. Rhetorical studies can achieve a new materialism by emphasizing how rhetoric traverses a governing apparatus as a technology of deliberation. As such, rhetoric makes possible the ability to judge and plan reality in order to police a population. To achieve this new materialism, I argue that rhetorical studies will need to abandon a logic of representation for a logic of articulation to better account for how rhetorical practices distribute different elements into a functioning network of power.

Original languageEnglish (US)
Pages (from-to)21-40
Number of pages20
JournalCritical Studies in Media Communication
Volume15
Issue number1
DOIs
StatePublished - Mar 1998

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