Analysis of Variance

Alice Tybout; Brian Sternthal; Joseph Verducci; Joan Meyers-Levy; James Barnes; Scott Maxwell; Greg Allenby; Jan Benedict Steenkamp; Sachin Gupta

doi:10.1207/15327660151043961

Analysis of Variance

Alice Tybout
, Brian Sternthal
, Joseph Verducci
, Joan Meyers-Levy
, James Barnes
, Scott Maxwell
, Greg Allenby
, Jan Benedict Steenkamp
, Sachin Gupta

Marketing (CSOM)

Research output: Contribution to journal › Article › peer-review

73 Scopus citations

Original language	English (US)
Pages (from-to)	5-35
Number of pages	31
Journal	Journal of Consumer Psychology
Volume	10
Issue number	1-2
DOIs	https://doi.org/10.1207/15327660151043961
State	Published - 2001

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@article{9cd05300aee242799676d05be038f66f,

title = "Analysis of Variance",

author = "Alice Tybout and Brian Sternthal and Joseph Verducci and Joan Meyers-Levy and James Barnes and Scott Maxwell and Greg Allenby and Steenkamp, \{Jan Benedict\} and Sachin Gupta",

year = "2001",

doi = "10.1207/15327660151043961",

language = "English (US)",

volume = "10",

pages = "5--35",

journal = "Journal of Consumer Psychology",

issn = "1057-7408",

publisher = "John Wiley and Sons Inc.",

number = "1-2",

}

TY - JOUR

T1 - Analysis of Variance

AU - Tybout, Alice

AU - Sternthal, Brian

AU - Verducci, Joseph

AU - Meyers-Levy, Joan

AU - Barnes, James

AU - Maxwell, Scott

AU - Allenby, Greg

AU - Steenkamp, Jan Benedict

AU - Gupta, Sachin

PY - 2001

Y1 - 2001

UR - https://www.scopus.com/pages/publications/0347667495

UR - https://www.scopus.com/pages/publications/0347667495#tab=citedBy

U2 - 10.1207/15327660151043961

DO - 10.1207/15327660151043961

M3 - Article

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SN - 1057-7408

VL - 10

SP - 5

EP - 35

JO - Journal of Consumer Psychology

JF - Journal of Consumer Psychology

IS - 1-2

ER -

Analysis of Variance

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