An investigation of U.S. apple producers' trait prioritization-evidence from audience surveys

Chengyan Yue, R. Karina Gallardo, James Luby, Alicia Rihn, James R. McFerson, Vicki McCracken, David Bedford, Susan Brown, Kate Evans, Cholani Weebadde, Audrey Sebolt, Amy F. Iezzoni

Research output: Contribution to journalArticle

16 Scopus citations

Abstract

Systematic studies of the relative importance of apple traits for U.S. apple producers to inform U.S. apple breeding programs have been lacking. To fill this gap, a series of audience surveys with instant feedback at five apple producer meetings across the United States was conducted. The traits included in this study were fruit crispness, juiciness, firmness, flavor, soluble solids concentration, sugar-acid balance, shelf life at retail, freedom from storage disorders, host plant disease resistance, and other fruit and tree traits provided by the producer. Producers rated fruit flavor and crispness as the most important traits for a successful apple cultivar. The relative importance assigned to traits was associated with growing location and producers' years of experience in the decision-making process of managing apple orchards. This study contributes directly to a larger effort that provides breeding programs with systematic knowledge of trait preferences of supply chain members, including producers, and should result in a more targeted approach to developing and commercializing new apple cultivars.

Original languageEnglish (US)
Pages (from-to)1378-1384
Number of pages7
JournalHortScience
Volume48
Issue number11
StatePublished - Nov 1 2013

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Keywords

  • Apple breeding
  • Fruit quality traits
  • Ordered probit model
  • Rosaceae
  • Supply chain

Cite this

Yue, C., Gallardo, R. K., Luby, J., Rihn, A., McFerson, J. R., McCracken, V., Bedford, D., Brown, S., Evans, K., Weebadde, C., Sebolt, A., & Iezzoni, A. F. (2013). An investigation of U.S. apple producers' trait prioritization-evidence from audience surveys. HortScience, 48(11), 1378-1384.