TY - JOUR
T1 - An investigation of U.S. apple producers' trait prioritization-evidence from audience surveys
AU - Yue, Chengyan
AU - Gallardo, R. Karina
AU - Luby, James
AU - Rihn, Alicia
AU - McFerson, James R.
AU - McCracken, Vicki
AU - Bedford, David
AU - Brown, Susan
AU - Evans, Kate
AU - Weebadde, Cholani
AU - Sebolt, Audrey
AU - Iezzoni, Amy F.
PY - 2013/11
Y1 - 2013/11
N2 - Systematic studies of the relative importance of apple traits for U.S. apple producers to inform U.S. apple breeding programs have been lacking. To fill this gap, a series of audience surveys with instant feedback at five apple producer meetings across the United States was conducted. The traits included in this study were fruit crispness, juiciness, firmness, flavor, soluble solids concentration, sugar-acid balance, shelf life at retail, freedom from storage disorders, host plant disease resistance, and other fruit and tree traits provided by the producer. Producers rated fruit flavor and crispness as the most important traits for a successful apple cultivar. The relative importance assigned to traits was associated with growing location and producers' years of experience in the decision-making process of managing apple orchards. This study contributes directly to a larger effort that provides breeding programs with systematic knowledge of trait preferences of supply chain members, including producers, and should result in a more targeted approach to developing and commercializing new apple cultivars.
AB - Systematic studies of the relative importance of apple traits for U.S. apple producers to inform U.S. apple breeding programs have been lacking. To fill this gap, a series of audience surveys with instant feedback at five apple producer meetings across the United States was conducted. The traits included in this study were fruit crispness, juiciness, firmness, flavor, soluble solids concentration, sugar-acid balance, shelf life at retail, freedom from storage disorders, host plant disease resistance, and other fruit and tree traits provided by the producer. Producers rated fruit flavor and crispness as the most important traits for a successful apple cultivar. The relative importance assigned to traits was associated with growing location and producers' years of experience in the decision-making process of managing apple orchards. This study contributes directly to a larger effort that provides breeding programs with systematic knowledge of trait preferences of supply chain members, including producers, and should result in a more targeted approach to developing and commercializing new apple cultivars.
KW - Apple breeding
KW - Fruit quality traits
KW - Ordered probit model
KW - Rosaceae
KW - Supply chain
UR - http://www.scopus.com/inward/record.url?scp=84888123947&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84888123947&partnerID=8YFLogxK
U2 - 10.21273/hortsci.48.11.1378
DO - 10.21273/hortsci.48.11.1378
M3 - Article
AN - SCOPUS:84888123947
VL - 48
SP - 1378
EP - 1384
JO - Hortscience: A Publication of the American Society for Hortcultural Science
JF - Hortscience: A Publication of the American Society for Hortcultural Science
SN - 0018-5345
IS - 11
ER -