Abstract
One of the major challenges in managing new product development is the difficulty in measuring product development performance. We present an integrated framework for measuring product development performance. The framework proposes a three-stage model for exploring the relationships among various performance metrics used by different functions involved in a product development project and their relationship to business success. Using a database of 38 product development projects, we attempt to validate the proposed framework empirically and identify directions for further research.
| Original language | English (US) |
|---|---|
| Title of host publication | Proceedings - Annual Meeting of the Decision Sciences Institute |
| Pages | 1885-1890 |
| Number of pages | 6 |
| State | Published - Dec 1 2002 |
| Event | Decision Sciences Institute 2002 Proceedings - San Diego, CA, United States Duration: Nov 23 2002 → Nov 26 2002 |
Other
| Other | Decision Sciences Institute 2002 Proceedings |
|---|---|
| Country/Territory | United States |
| City | San Diego, CA |
| Period | 11/23/02 → 11/26/02 |