Abstract
Little research informs the use of the Extended Parallel Process Model (EPPM) of persuasion when threat and efficacy judgments are rendered for someone other than the message recipient. Nevertheless, a wide range of health promotion consists of influencing such judgments. Two studies examine the utility of using the EPPM in a context involving threats to others. Results show that the expected measurement models hold in this new context, and that an additive model is a stronger fit than a multiplicative one when considering how threat and efficacy combine to affect behavioral intentions but not when considering behavior. The study also examines the effects of a print intervention implemented with school employees in Michigan derived from the EPPM. The results are discussed in terms of their theoretical import and their application in this new context.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 333-344 |
| Number of pages | 12 |
| Journal | Health communication |
| Volume | 25 |
| Issue number | 4 |
| DOIs | |
| State | Published - Jun 2010 |
Bibliographical note
Funding Information:This research was supported by Grant/Cooperative Agreement Number U59 EH000213-1 from the Centers for Disease Control and Prevention (CDC). Its contents are solely the responsibility of the authors and do not necessarily represent the official views of CDC.
Funding Information:
1This research was supported by the Michigan Department of Community Health (MDCH) and the Michigan Public Health Institute. These particular studies resulted from recommendations made by a collaboration of public and private institutions called the Asthma Initiative of Michigan (Michigan Asthma, 2001) and are part of a larger project funded cooperatively by the MDCH and the Centers for Disease Control and Prevention (CDC) to address the burden of asthma.
