An evaluation of marketing practices: Businessmen, housewives and students

Kenneth J. Roering, Robert D. Schooler, Fred W. Morgan

Research output: Contribution to journalComment/debatepeer-review

6 Scopus citations
Original languageEnglish (US)
Pages (from-to)131-144
Number of pages14
JournalJournal of Business Research
Volume4
Issue number2
DOIs
StatePublished - May 1976

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