An evaluation of marketing practices: Businessmen, housewives and students

Kenneth J. Roering; Robert D. Schooler; Fred W. Morgan

doi:10.1016/0148-2963(76)90034-5

An evaluation of marketing practices: Businessmen, housewives and students

Kenneth J. Roering, Robert D. Schooler, Fred W. Morgan

Research output: Contribution to journal › Comment/debate › peer-review

Original language	English (US)
Pages (from-to)	131-144
Number of pages	14
Journal	Journal of Business Research
Volume	4
Issue number	2
DOIs	https://doi.org/10.1016/0148-2963(76)90034-5
State	Published - May 1976
Externally published	Yes

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@article{0a59ffd3dec24ec6a535182508da46f7,

title = "An evaluation of marketing practices: Businessmen, housewives and students",

author = "Roering, {Kenneth J.} and Schooler, {Robert D.} and Morgan, {Fred W.}",

year = "1976",

month = may,

doi = "10.1016/0148-2963(76)90034-5",

language = "English (US)",

volume = "4",

pages = "131--144",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier Inc.",

number = "2",

}

TY - JOUR

T1 - An evaluation of marketing practices

T2 - Businessmen, housewives and students

AU - Roering, Kenneth J.

AU - Schooler, Robert D.

AU - Morgan, Fred W.

PY - 1976/5

Y1 - 1976/5

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U2 - 10.1016/0148-2963(76)90034-5

DO - 10.1016/0148-2963(76)90034-5

M3 - Comment/debate

AN - SCOPUS:0007183528

SN - 0148-2963

VL - 4

SP - 131

EP - 144

JO - Journal of Business Research

JF - Journal of Business Research

IS - 2

ER -

An evaluation of marketing practices: Businessmen, housewives and students

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