An axiomatized stochastic model of the behavioral effects of message campaigns

Dean E Hewes

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Explorations in the message/attitude/behavior relationship
Editors	D N Cushman, R McPhee
Place of Publication	New York, NY
Publisher	Academic
Pages	43-88
State	Published - 1980

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@inbook{1f230b61c1a84f33948d95534574a85b,

title = "An axiomatized stochastic model of the behavioral effects of message campaigns",

author = "Hewes, \{Dean E\}",

year = "1980",

language = "English",

pages = "43--88",

editor = "Cushman, \{D N\} and R McPhee",

booktitle = "Explorations in the message/attitude/behavior relationship",

publisher = "Academic",

}