An application of Roger’s innovation theory: Use of the Internet to purchase apparel, food, and home furnishings by small community consumers

K K Johnson, S Lennon, C Jasper, M Damhorst, H Lakner

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)185-196
JournalClothing and Textiles Research Journal
StatePublished - 2003

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