Abstract
State image, or perceptions nonresidents hold about the attributes of certain activities and attractions present within a state, changes slowly. Advertising, media accounts, conversations with acquaintances are all accepted as change agents. This report analyzes changes in the state of Utah's image between 1971 and 1983 by repeating a 1971 study on Utah's image; identical questions were utilized in a study completed in 1983 to elicit responses used to determine image change. Results indicated that for every activity and attraction analyzed, in no case was image change negative and in many cases it was positive. -from Authors
| Original language | English (US) |
|---|---|
| Pages (from-to) | 15-19 |
| Number of pages | 5 |
| Journal | Journal of Travel Research |
| Volume | 26 |
| Issue number | 2 |
| DOIs | |
| State | Published - 1987 |