An analysis of state image change over a twelve-year period ( Utah 1971-1983)

W. C. Gartner, J. D. Hunt

Research output: Contribution to journalArticlepeer-review

212 Scopus citations

Abstract

State image, or perceptions nonresidents hold about the attributes of certain activities and attractions present within a state, changes slowly. Advertising, media accounts, conversations with acquaintances are all accepted as change agents. This report analyzes changes in the state of Utah's image between 1971 and 1983 by repeating a 1971 study on Utah's image; identical questions were utilized in a study completed in 1983 to elicit responses used to determine image change. Results indicated that for every activity and attraction analyzed, in no case was image change negative and in many cases it was positive. -from Authors

Original languageEnglish (US)
Pages (from-to)15-19
Number of pages5
JournalJournal of Travel Research
Volume26
Issue number2
DOIs
StatePublished - 1987

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