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An aggregate examination of the backlash effect in political advertising: The case of the 1996 U.S. Senate race in minnesota
Amy E. Jasperson, David P. Fan
Genetics, Cell Biology and Development (TMED)
Research output
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Contribution to journal
›
Article
›
peer-review
57
Scopus citations
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Dive into the research topics of 'An aggregate examination of the backlash effect in political advertising: The case of the 1996 U.S. Senate race in minnesota'. Together they form a unique fingerprint.
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Keyphrases
Minnesota
100%
Unintended Consequences
100%
Dual Effect
100%
Information Environment
100%
Political Information
100%
U.S. Senate
100%
Advertising Message
100%
Boomerang
100%
Labour Party
100%
Experimental or Quasi-experimental
100%
Negative Ads
100%
Negative Political Advertising
100%
Backlash Effect
100%
Political Advertising
100%
Arts and Humanities
ads
100%
Backlash
100%
U.S. Senate
100%
Political Advertising
100%
Experimental
66%
Republican
66%
Sponsor
33%
Political Information
33%
opponents
33%
Labour party
33%
Computer Science
Unintended Consequence
100%
Information Environment
100%
Intended Effect
100%
Understanding Variation
100%
Backlash Effect
100%
Social Sciences
USA
100%
Advertising
100%
Political Advertising
100%
Administrative Structure
50%
Political Information
50%