Abstract
This study analyzes the CEO corporate social responsibility statements (N= 50) of Fortune magazine's America's Most Admired Companies. The results find that CEOs describe corporate social responsibility primarily in performance and shareholder driven language. The implications of the findings are discussed and compared to previous research in the communication and business disciplines.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 494-497 |
| Number of pages | 4 |
| Journal | Public Relations Review |
| Volume | 38 |
| Issue number | 3 |
| DOIs | |
| State | Published - Sep 2012 |
Keywords
- Corporate social responsibility
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