Fingerprint
Dive into the research topics of 'All dressed up with something to say: Effects of typeface semantic associations on brand perceptions and consumer memory'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
All dressed up with something to say: Effects of typeface semantic associations on brand perceptions and consumer memory
Terry L. Childers, Jeffrey Jass
Research output: Contribution to journal › Article › peer-review
166
Scopus
citations