Agency theory and B2B marketing: Review and future directions

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Handbook of Business-to-Business Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	39-55
Number of pages	17
ISBN (Electronic)	9781800376878
ISBN (Print)	9781800376861
State	Published - Jul 15 2022

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@inbook{79134bb8749348ec8d064edfcc8b37f8,

title = "Agency theory and B2B marketing: Review and future directions",

author = "Iman Sadeghi and Ranjan Banerjee and Sourav Ray and Mark Bergen and Shantanu Dutta",

year = "2022",

month = jul,

day = "15",

language = "English (US)",

isbn = "9781800376861",

pages = "39--55",

booktitle = "Handbook of Business-to-Business Marketing",

publisher = "Edward Elgar Publishing Ltd.",

}

TY - CHAP

T1 - Agency theory and B2B marketing

T2 - Review and future directions

AU - Sadeghi, Iman

AU - Banerjee, Ranjan

AU - Ray, Sourav

AU - Bergen, Mark

AU - Dutta, Shantanu

PY - 2022/7/15

Y1 - 2022/7/15

UR - https://www.scopus.com/pages/publications/85159428794

UR - https://www.scopus.com/pages/publications/85159428794#tab=citedBy

M3 - Chapter

AN - SCOPUS:85159428794

SN - 9781800376861

SP - 39

EP - 55

BT - Handbook of Business-to-Business Marketing

PB - Edward Elgar Publishing Ltd.

ER -