Agency theory and B2B marketing: Review and future directions

Iman Sadeghi, Ranjan Banerjee, Sourav Ray, Mark Bergen, Shantanu Dutta

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Handbook of Business-to-Business Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	39-55
Number of pages	17
ISBN (Electronic)	9781800376878
ISBN (Print)	9781800376861
State	Published - Jul 15 2022

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