| Original language | English |
|---|---|
| Title of host publication | Theory and Methods for the Evaluation of Military Advertising and Recruiting Programs |
| Place of Publication | Washington, DC |
| Publisher | National Research Council, National Academy Press |
| State | Published - 2004 |
Advertising Planning: Generative and Evaluative Approaches
John Eighmey
Research output: Chapter in Book/Report/Conference proceeding › Chapter