Advertising and Promotion: Knowledge and Research Opportunities

R K Eighmey

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing and Entrepreneurship
Subtitle of host publicationKnowledge and Research Opportunities
Place of PublicationNew York, NY
PublisherQuorum Books
StatePublished - 1994

Cite this

Eighmey, R. K. (1994). Advertising and Promotion: Knowledge and Research Opportunities. In Marketing and Entrepreneurship: Knowledge and Research Opportunities Quorum Books.