| Original language | English |
|---|---|
| Title of host publication | Marketing and Entrepreneurship |
| Subtitle of host publication | Knowledge and Research Opportunities |
| Place of Publication | New York, NY |
| Publisher | Quorum Books |
| State | Published - 1994 |
Advertising and Promotion: Knowledge and Research Opportunities
R K Eighmey
Research output: Chapter in Book/Report/Conference proceeding › Chapter