Advertising and Promotion

Knowledge and Research Opportunities

R K Eighmey

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing and Entrepreneurship
Subtitle of host publicationKnowledge and Research Opportunities
Place of PublicationNew York, NY
PublisherQuorum Books
StatePublished - 1994

Cite this

Eighmey, R. K. (1994). Advertising and Promotion: Knowledge and Research Opportunities. In Marketing and Entrepreneurship: Knowledge and Research Opportunities New York, NY: Quorum Books.

Advertising and Promotion : Knowledge and Research Opportunities. / Eighmey, R K.

Marketing and Entrepreneurship: Knowledge and Research Opportunities. New York, NY : Quorum Books, 1994.

Research output: Chapter in Book/Report/Conference proceedingChapter

Eighmey, RK 1994, Advertising and Promotion: Knowledge and Research Opportunities. in Marketing and Entrepreneurship: Knowledge and Research Opportunities. Quorum Books, New York, NY.
Eighmey RK. Advertising and Promotion: Knowledge and Research Opportunities. In Marketing and Entrepreneurship: Knowledge and Research Opportunities. New York, NY: Quorum Books. 1994
Eighmey, R K. / Advertising and Promotion : Knowledge and Research Opportunities. Marketing and Entrepreneurship: Knowledge and Research Opportunities. New York, NY : Quorum Books, 1994.
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