ADVANCING HEALTH COMMUNICATION RESEARCH: Issues and Controversies in Research Design and Data Analysis

Ilona Fridman; Brian G. Southwell; Marco Yzer; Michael T. Stephenson

doi:10.4324/9781003095828-45

ADVANCING HEALTH COMMUNICATION RESEARCH: Issues and Controversies in Research Design and Data Analysis

Ilona Fridman, Brian G. Southwell, Marco Yzer, Michael T. Stephenson

Hubbard School of Journalism and Mass Communication

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This chapter highlights issues and controversies in health communication research stemming from a view of health communication as comprising processes through which an individual or an audience engages, either directly or indirectly, information that can influence health-relevant beliefs and behavior, regardless of whether that information was or was not intended to affect health outcomes. The chapter explores four themes of importance for health communication researchers in recent years and into the foreseeable future: measurement problems related to key variables, machine learning, issues in model development and testing, and statistical issues.

Original language	English (US)
Title of host publication	The Routledge Handbook of Health Communication, Third Edition
Publisher	Taylor and Francis
Pages	558-571
Number of pages	14
ISBN (Electronic)	9781000451375
ISBN (Print)	9780367487447
DOIs	https://doi.org/10.4324/9781003095828-45
State	Published - Jan 1 2021

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© 2022 Taylor and Francis

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ADVANCING HEALTH COMMUNICATION RESEARCH: Issues and Controversies in Research Design and Data Analysis

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