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Advancing Computational Advertising: Conceptualization of the Field and Future Directions
Jisu Huh
, Edward C. Malthouse
Hubbard School of Journalism and Mass Communication
Research output
:
Contribution to journal
›
Article
›
peer-review
50
Scopus citations
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Keyphrases
Computational Advertising
100%
Thought Leaders
33%
Historical Context
16%
Academic Discipline
16%
Methodological Perspectives
16%
Disciplinary Perspectives
16%
Social Sciences
Academic Discipline
100%
Economics, Econometrics and Finance
Academic Discipline
100%