Adoption of New Services – Consumer versus Organizational Buyer Attitudes and Intentions: An Exploratory Study

Kenneth D. Bahn; Akshay Rao; Richard Werbel

doi:10.1007/978-3-319-11101-8_66

Adoption of New Services – Consumer versus Organizational Buyer Attitudes and Intentions: An Exploratory Study

Kenneth D. Bahn, Akshay Rao, Richard Werbel

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This paper examines the attitudes and intentions of two very diverse segments of the market, general consumers and organizational buyers, towards new services proposed by a general aviation airport. Data were collected from 800 households and 200 businesses to test differences. These differences related to the degree of positivity of attitudes and intentions towards the new services.

Original language	English (US)
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	313-316
Number of pages	4
DOIs	https://doi.org/10.1007/978-3-319-11101-8_66
State	Published - 2015
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.

Keywords

Adoption Process
Behavioral Intention
General Consumer
Organizational Buyer
Service Marketing

Publisher link

10.1007/978-3-319-11101-8_66

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Bahn, K. D., Rao, A., & Werbel, R. (2015). Adoption of New Services – Consumer versus Organizational Buyer Attitudes and Intentions: An Exploratory Study. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 313-316). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-11101-8_66

Adoption of New Services – Consumer versus Organizational Buyer Attitudes and Intentions: An Exploratory Study. / Bahn, Kenneth D.; Rao, Akshay; Werbel, Richard.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 313-316 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Bahn, KD, Rao, A & Werbel, R 2015, Adoption of New Services – Consumer versus Organizational Buyer Attitudes and Intentions: An Exploratory Study. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 313-316. https://doi.org/10.1007/978-3-319-11101-8_66

Bahn KD, Rao A, Werbel R. Adoption of New Services – Consumer versus Organizational Buyer Attitudes and Intentions: An Exploratory Study. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2015. p. 313-316. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-11101-8_66

Bahn, Kenneth D. ; Rao, Akshay ; Werbel, Richard. / Adoption of New Services – Consumer versus Organizational Buyer Attitudes and Intentions : An Exploratory Study. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. pp. 313-316 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Adoption of New Services – Consumer versus Organizational Buyer Attitudes and Intentions: An Exploratory Study

Abstract

Publication series

Bibliographical note

Keywords

Publisher link

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