Activist e-mail action alerts and identification: Rhetorical relationship building strategies in collective action

Erich Sommerfeldt

doi:10.1016/j.pubrev.2010.10.003

Activist e-mail action alerts and identification: Rhetorical relationship building strategies in collective action

Erich Sommerfeldt

Research output: Contribution to journal › Article › peer-review

12 Scopus citations

Abstract

This study analyzed 111 e-mail action alerts from three activist groups on opposing ends of the political and religious ideological continuum for examples of Burke's three identification strategies. Findings show the organizations employed identification by antithesis with the greatest frequency, indicating that activist groups most often take a reactionary or confrontational approach to establishing identification with publics.

Original language	English (US)
Pages (from-to)	87-89
Number of pages	3
Journal	Public Relations Review
Volume	37
Issue number	1
DOIs	https://doi.org/10.1016/j.pubrev.2010.10.003
State	Published - Mar 2011
Externally published	Yes

Keywords

Activism
Collective action
E-mails
Identification

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10.1016/j.pubrev.2010.10.003

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abstract = "This study analyzed 111 e-mail action alerts from three activist groups on opposing ends of the political and religious ideological continuum for examples of Burke's three identification strategies. Findings show the organizations employed identification by antithesis with the greatest frequency, indicating that activist groups most often take a reactionary or confrontational approach to establishing identification with publics.",

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Activist e-mail action alerts and identification: Rhetorical relationship building strategies in collective action

Abstract

Keywords

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