Activist e-mail action alerts and identification: Rhetorical relationship building strategies in collective action

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11 Scopus citations

Abstract

This study analyzed 111 e-mail action alerts from three activist groups on opposing ends of the political and religious ideological continuum for examples of Burke's three identification strategies. Findings show the organizations employed identification by antithesis with the greatest frequency, indicating that activist groups most often take a reactionary or confrontational approach to establishing identification with publics.

Original languageEnglish (US)
Pages (from-to)87-89
Number of pages3
JournalPublic Relations Review
Volume37
Issue number1
DOIs
StatePublished - Mar 2011
Externally publishedYes

Keywords

  • Activism
  • Collective action
  • E-mails
  • Identification

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