Acceptability of Sexually Explicit Images in HIV Prevention Messages Targeting Men Who Have Sex With Men

Alex Iantaffi, J. Michael Wilkerson, Jeremy A. Grey, B. R Simon Rosser

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

Sexually explicit media (SEM) have been used in HIV-prevention advertisements to engage men who have sex with men (MSM) and to communicate content. These advertisements exist within larger discourses, including a dominant heteronormative culture and a growing homonormative culture. Cognizant of these hegemonic cultures, this analysis examined the acceptable level of sexual explicitness in prevention advertisements. Seventy-nine MSM participated in 13 online focus groups, which were part of a larger study of SEM. Three macro themes—audience, location, and community representation—emerged from the analysis, as did the influence of homonormativity on the acceptability of SEM in HIV-prevention messages.

Original languageEnglish (US)
Pages (from-to)1345-1358
Number of pages14
JournalJournal of Homosexuality
Volume62
Issue number10
DOIs
StatePublished - Oct 3 2015

Keywords

  • HIV prevention
  • gay men
  • homonormativity
  • pornography
  • sex education
  • sexually explicit media
  • social marketing

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