Abstract
Sexually explicit media (SEM) have been used in HIV-prevention advertisements to engage men who have sex with men (MSM) and to communicate content. These advertisements exist within larger discourses, including a dominant heteronormative culture and a growing homonormative culture. Cognizant of these hegemonic cultures, this analysis examined the acceptable level of sexual explicitness in prevention advertisements. Seventy-nine MSM participated in 13 online focus groups, which were part of a larger study of SEM. Three macro themes—audience, location, and community representation—emerged from the analysis, as did the influence of homonormativity on the acceptability of SEM in HIV-prevention messages.
Original language | English (US) |
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Pages (from-to) | 1345-1358 |
Number of pages | 14 |
Journal | Journal of Homosexuality |
Volume | 62 |
Issue number | 10 |
DOIs | |
State | Published - Oct 3 2015 |
Bibliographical note
Publisher Copyright:Copyright © Taylor & Francis Group, LLC.
Keywords
- HIV prevention
- gay men
- homonormativity
- pornography
- sex education
- sexually explicit media
- social marketing