Abstract
A pragmatic approach to strategic planning is presented for use by public and non-profit organizations. Benefits of the process are outlined and two examples of its application are presented -one involving a city government and the other a public health nursing service. Requirements for strategic planning success are discussed. Several conclusions are drawn, namely that: (1) strategic planning is likely to become part of the repertoire of public and non-profit planners; (2) planners must be very careful how they apply strategic planning to specific situations; (3) it makes sense to think of decision makers as strategic planners and strategic planners as facilitators of decision making across levels and functions; and (4) there are a number of theoretical and practical issues that still need to be explored.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 73-81 |
| Number of pages | 9 |
| Journal | Long Range Planning |
| Volume | 21 |
| Issue number | 1 |
| DOIs | |
| State | Published - Feb 1988 |