A stop-smoking telephone help line that nobody called

R. E. Glasgow, H. Lando, J. Hollis, S. G. McRae, P. A. La Chance

Research output: Contribution to journalArticlepeer-review

26 Scopus citations


The purpose of this study was to evaluate the reach of a smoker's hotline that provided a variety of services to over 2100 health maintenance organization members. Formative evaluation procedures identified topics of concern, and repeated promotions advertised the service via multiple channels. Excluding a special giveaway promotion, an average of less than three calls per month were made during the 33 months of operation. To be cost-effective, smoker's hotlines should be offered to large populations and should be consistently and intensively publicized.

Original languageEnglish (US)
Pages (from-to)252-253
Number of pages2
JournalAmerican journal of public health
Issue number2
StatePublished - 1993


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