A service positioning matrix

David A. Collier, Susan M. Meyer

Research output: Contribution to journalReview articlepeer-review

77 Scopus citations
Original languageEnglish (US)
Pages (from-to)1223-1244
Number of pages22
JournalInternational Journal of Operations and Production Management
Volume18
Issue number12
DOIs
StatePublished - Dec 1 1998

Keywords

  • Process focus
  • Service
  • Systems design

Cite this